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Success Stories

Brand Strategy, Identity, Website & Messaging

Challenge:

Sport Psychologist, Dr. Carrie Wicks, was in need of an updated presence along with a mobile-optimized website and effective marketing materials and business assets.  She also needed help prioritizing and structuring her offering.

Solution:

  • Business Consulting & Brand Strategy/Messaging

  • Website: Visual design, architecture, copy writing, and SEO

  • Business papers: cards, promotional templates, presentatons

  • Content Marketing Strategy and Social Media program: coordinated and integrated release of community-building and promotional content

Branded by EQ began by establishing business priorities, target refinement and product-izing of services.

 

Before any creative execution EQ created a strong Brand Strategy, Positioning, and Message Platform that would be the touchstone for all brand expressions.

 

Finally, copy and visual elements to communicate the brand, its offering and compelling advantage as well as carefully crafted website written in the tone and messaging from the Brand Strategy.

 

 

Results:

A consistent and professional look and feel across both print and online platforms.  Increased conversion from interest to sale.

 

"Ashley empowers me to find my voice about my work and connect with more clients than anticipated.  I thought I was going to work with EQ  for a single project but have established an ongoing relationship to attain all my goals. I highly recommend EQ for branding, visioning, and ongoing promotions for any business"

-- Dr. Carrie Wicks

 

 

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