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Success Stories

Enduring Brand Strategy & Messaging to Stand Apart


Equestrianista, an online source for equestrian-inspired fashion tapped Branded by EQ to help increase the customer base, increase revenue, and bring the business to the next level.  Though sales were strong, the brand lacked a cohesive identity. 


EQ's Solution:

- Primary research: target, market, and competition

- Brand Strategy: positioning, messaging, personality

- Website: adjustments to imagery, verbiage and overall flow

- SEO: disciplined titles, descriptions, and keywords for relevance and interest


A thriving business with a more sophisticated feel and functionality, allowing for new product introductions.  Brand Strategy became the blueprint on which the company builds.


"I loved the positioning so much, I put it up
-- you didn't need to  explain it ..."

-- Owner, Julie Frykman

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