Equestrianista, an online source for equestrian-inspired fashion tapped Branded by EQ to help increase the customer base, increase revenue, and bring the business to the next level. Though sales were strong, the brand lacked a cohesive identity.
- Primary research: target, market, and competition
- Brand Strategy: positioning, messaging, personality
- Website: adjustments to imagery, verbiage and overall flow
- SEO: disciplined titles, descriptions, and keywords for relevance and interest
A thriving business with a more sophisticated feel and functionality, allowing for new product introductions. Brand Strategy became the blueprint on which the company builds.
"I loved the positioning so much, I put it up
-- you didn't need to explain it ..."
-- Owner, Julie Frykman