Rebrand & Restructure to Increase Leads
Challenge:
Osteopathy is a complex field and practitioner Belinda Burnside needed messaging and a website for her Nimbus Bodywork business that better explained her offering.
Solution:
Website Design, Architecture, and Messaging: EQ designed, wrote, and implemented a site that builds trust and confidence through testimonials while serving up credentials and information in a digestible manner.
Leverages brand identity and business messaging to link horse and human-side business
Screens clients without alienating and allows them
Easy, navigable “hallways" with integrated visuals allow users to digest information as they seek it
Results:
Nimbus has grown to the point that Belinda is turning business away (referring to other practitioners) and most importantly her clientele is principally high-value, highly desired patients.
“EQ helped make my business what it is today – I get compliments on my site all the time – most importantly the people who do book are the right kind of client for me”
– Belinda Burnside