Rebrand + Modernize to Generate Sales
Exact Plumbing has been successful for more than a decade, serving Sonoma County and building a base of very satisfied customers. It was in the desirable position of being able to choose what type of client it would serve and leave the rest -- but its visual identity needed an update to go with its innovative practices. Exact hired Branded by EQ to help identify a position that would set it apart and allow its customers to self-select through a shared sensibility.
Brand Strategy: Exact is beyond plumbing, it is an integrator of your home's systems -- a long-term relationship that will help you make the most of your investment
Logo/Identity/Website: Clean, clear, imagery and verbiage that respects the customers' time and speaks to the customers' needs
SEO: disciplined titles, descriptions, and relevant keywords to be sure Exact is found for relevant searches
Exact Logo before & after:
A thriving business with a more sophisticated feel and messaging that elevates them in the industry. Tagline becomes the calling card, signature, and attitude.
"It speaks to exactly what customers are looking for. I love the look, it feels like us ... I am already receiving more phone calls with the new site"
-- Owner, Zach Peterson