Kardel Global Equine was quietly sourcing European horses for Americans -- a space with many professionals as well as do-it-yourselfers. The principal was in need of professional prospecting tools (website, handout, cards, etc.) -- we found there was little awareness for Kardel services, and its successful matches.
Before any creative execution EQ focused on creating a strong Brand Strategy, Positioning, and Message Platform -- beginning with the critical customer, peer, and target interviews.
A highly differentiated advantage was revealed through the research -- unlike the typical horse buying experience, Kardel is transparent thru its end-to-end managed process. This provides customers confidence -- and convenience -- in their investment.
The sum of the strategy is named #KardelSourced and www.KardelSourced.com
Business Coaching & Consulting, Brand Strategy/Messaging
Identifier/credit: short-hand #KardelSourced as the organizing principle
Customer Success-Driven Website: Visual design, architecture, copy writing, and SEO
Integrated Social Media: consistent brand language and relevant imagery
Coordinated Business papers: cards, promotional pieces
Dynamic Contact Marketing Strategy insure leads are cultivated and cared for
Greater # of leads and higher lead conversion during launch. Principle armed and coached through highly effective Contact Management program, resulting in more customer appointments and sales.
"Now I'm encountering people that have heard about Kardel Global Equine and actually know what we do! The verbiage and marketing pieces are the tools I need to pique interest and turn prospects into customers." -- Lauren Kardel, Owner,
Kardel Global Equine