Increase Value to Investors & Expand in Crowded Space
Challenge: Kardel Global Equine was quietly sourcing European horses for Americans - a space with many professionals as well as do-it-yourselfers. The principal needed to gain visibility, build authority, and showcase expertise to reflect its expanding influence in the industry. Solution: Before any creative execution, it was crucial to assess and redefine Kardel Global Equine's market position in order to differentiate it from the competition, extend its audience reach, and