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![News From EQ: How Instagram's Algorithm Affects Your Business](https://static.wixstatic.com/media/b9f17d_4b05b0c91cf1441f8ff8893e1739e941~mv2.jpg/v1/fill/w_313,h_235,fp_0.50_0.50,q_90,enc_auto/b9f17d_4b05b0c91cf1441f8ff8893e1739e941~mv2.webp)
News From EQ: How Instagram's Algorithm Affects Your Business
Learn what the latest Instagram update means for your small business. No longer a photo-sharing app, Instagram is now shifting to video.
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![Stories vs Reels vs IGTV: Your Guide to Video Content](https://static.wixstatic.com/media/b9f17d_0b419c6afa29480cad7cdb1f1d8e3e57~mv2.jpg/v1/fill/w_314,h_236,fp_0.50_0.50,q_90,enc_auto/b9f17d_0b419c6afa29480cad7cdb1f1d8e3e57~mv2.webp)
Stories vs Reels vs IGTV: Your Guide to Video Content
The latest shift in Instagram’s business objective and algorithm pushes focus toward video, entertainment, and E-Commerce.
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![Launch New Business in Crowded Space -- During COVID](https://static.wixstatic.com/media/b9f17d_b7fb1aa6906748ae8fa2f3febc024555~mv2.jpg/v1/fill/w_313,h_235,fp_0.50_0.50,q_90,enc_auto/b9f17d_b7fb1aa6906748ae8fa2f3febc024555~mv2.webp)
Launch New Business in Crowded Space -- During COVID
Challenge: New equestrian training business, Anderson Equestrian, was entering the crowded horse training space at an established and...
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![Rebrand to Demonstrate Competitive Edge](https://static.wixstatic.com/media/b9f17d_ecb8c98f22b6482e9ebefd501e5ac481~mv2.jpg/v1/fill/w_313,h_235,fp_0.50_0.50,q_90,enc_auto/b9f17d_ecb8c98f22b6482e9ebefd501e5ac481~mv2.webp)
Rebrand to Demonstrate Competitive Edge
Challenge: Bonehemian Wags, a skillfully managed dog training and pack-walking service, needed to differentiate in the hot new category...
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![Increase Value to Investors & Expand in Crowded Space](https://static.wixstatic.com/media/b9f17d_6198f3e48e0b461894212a429f4d1823~mv2.jpg/v1/fill/w_314,h_236,fp_0.50_0.50,q_90,enc_auto/b9f17d_6198f3e48e0b461894212a429f4d1823~mv2.webp)
Increase Value to Investors & Expand in Crowded Space
Challenge: Kardel Global Equine was quietly sourcing European horses for Americans - a space with many professionals as well as...
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![Rebrand + Modernize to Generate Sales](https://static.wixstatic.com/media/b9f17d_d74307fa39944c1290c1fd2c391cdad5~mv2.jpg/v1/fill/w_313,h_235,fp_0.50_0.50,q_90,enc_auto/b9f17d_d74307fa39944c1290c1fd2c391cdad5~mv2.webp)
Rebrand + Modernize to Generate Sales
Branded by EQ provided Exact Plumbing a differentiated Brand Strategy, updated Logo/Identity, relevant website and social media.
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