News From EQ: How Instagram's Algorithm Affects Your Business

What once was a photo-sharing app, Instagram is now “leaning into” (read promoting) video, entertainment, and E-Commerce. Head of Instagram, Adam Mosseri, announced the latest upgrade to Instagram’s algorithm last week. This shift is a big one, with major implications on your business’s Social Media and Content Marketing.

What does this mean for your business?

Invest In Messaging to Get Noticed: Mosseri named Messaging as one of the 4 key areas* on which Instagram is focusing. This means that every Post, Video, and Story with clear branded messaging will perform better than those without. *The 4 key areas are creators, video, Messaging, and shopping.

Embrace Video in the Proper Channels: If you’re not already posting Stories, Reels, and IGTV, now is the time to start. Instagram is now driven by video, making this content imperative for your reach, visibility, and engagement. Get clear on the difference between Stories, Reels, and IGTV.

Promote Product for New Opportunities: Check your eligibility and create an Instagram Storefront to promote and tag products and open up a new revenue stream for your business. Instagram is currently closed beta testing Checkout, a new sales channel for E-Commerce, which will allow users to complete purchases on the app.

Branded by EQ can help!

With Instagram now recommending new topics/accounts that users are not yet following, branded content means you’re more likely to connect with your ideal client. Don’t hesitate to contact EQ for a Content Marketing Consultation. We can audit your current efforts, brainstorm content possibilities, or create a Content Marketing Plan.