Go-to-Market Strategy & Implementation

Challenge:

Startup business, Kathryn Marie, was entering the crowded bath and body care market. Sustainable sourcing and packaging, "natural" ingredients, and transparent manufacturing were table stakes, yet opportunity lay in entering as a mid-scale operation to legitimize the business while remaining personal, unique, and hand-crafted (rather than sourced).

Solution:

Focused on achieving strategic alignment between the offering and target market, EQ developed a Business Plan, Go-To-Market Strategy, Marketing Strategy, and Sales Strategies to drive revenue generation across B2B and B2C channels.

EQ executed highly-coordinated pieces for everything that touches the customer:

• Brand Strategy & Messaging

• Brand Identity System & Packaging

• Marketing & Sales Tools for Retail

• Product Concept & Development

• Business, Collection & Product Naming

• Subscription Service

• E-commerce Website

• Social Media & Content

Bien-être before & after:

Functional collections organized through unique colorways:

E-commerce website delivers shopping via product type or benefit:

Results:

Increased growth potential with access to new customers, retailers, and niche markets. Thriving e-commerce business captures qualified leads and encourages repeat customers.