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Differentiate thru Brand Strategy & Messaging


Equestrianista, an online source for equestrian-inspired fashion tapped Branded by EQ to help increase the customer base, increase revenue, and bring the business to the next level. Though sales were strong, the brand lacked a cohesive identity.


- Primary research: target, market, and competition

- Brand Strategy: positioning, messaging, personality

- Website: adjustments to imagery, verbiage and overall flow

- SEO: disciplined titles, descriptions, and keywords for relevance and interest


A thriving business with a more sophisticated feel and functionality, allowing for new product introductions. Brand Strategy became the blueprint on which the company builds.

"I loved the positioning so much, I put it up right away --

you didn't even need to explain it"

- Owner, Julie Frykman

Success Stories
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