Go-to-Market Strategy & Implementation

Challenge:

Startup business Charleigh's Cookies, was entering the crowded horse treat market. The angle: homemade, organic ingredients.

Solution:

EQ crafted a proper Business Plan, Marketing Strategy, and Sales Strategy - including pricing, packaging, product development, and promotion to end-users and channel.

We then executed highly-coordinated pieces for everything that touches the customer:

  • Brand Strategy & Messaging

  • Brand Identity System & Packaging

  • Marketing & Sales Tools for Retail

  • Product Concept

  • Product Naming

  • Subscription Service

  • Website

  • Social Media

Results:

All details down to business papers and pens were expertly branded for Charleigh's Cookies and they were the top selling treat in their key target markets within 18 months of launch.

“I am forever grateful for all that EQ has done and will continue to do for my business. My dreams have become reality and my goals have become attainable. I would not be able to do this without you" -- Owner, Charleigh’s Cookies

Success Stories